Big events to boost Preston (From Preston and Leyland Citizen)

Big events to boost Preston

10:26am Monday 25th June 2007

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Recent discussions with the Preston business community has highlighted the importance of the city's public events.

The recent Riversway Festival saw 4,000 people turn up at the Riversway docks.

We all know how many people Radio One's Big Weekend attracted and how it helped put Preston in the public eye.

Earlier this month the Caribbean Carnival brought colour to the city centre, and next weekend the popular Mela returns after a brief gap - to be staged in Moor Park rather than its traditional home in Avenham Park.

Preston must be unique among many of the areas in the North West in that it has the areas necessary for staging such events.

As a business lobby group, Downtown Preston is keen to see these events used as a catalyst for things to come.

Forget the Olympics, in 2012 the city will be focusing on a real chance for the city to capitalise on its current public awareness gifted it by the BBC: the Preston Guild.

The retail, leisure and transport industries all could benefit from these types of events and it is up to the city's business community to work with the local authorities and others to make sure we maximise the potential of city status.

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