Former British and Commonwealth lightweight boxing champion and two times light welterweight boxing champion Paul Burke has revealed how running his Preston gym business is tougher than life in the ring.
Almost two years after launching the Physique gym in Preston city centre, Paul says he has to approach every day as if he is gearing up for a fight.
Paul, who was British and Commonwealth lightweight champion in 1993 and light-welterweight champion in 1997, explains: "I start every day at the crack of dawn, making sure all the equipment is set up, just as I did when I was preparing for a fight.
"After that, it's about staying on top of my game and working all day, every day, to make the business a success.
"I'm the owner and manager and that means being on reception, answering the phones and showing people around, delivering leaflets and even cleaning the floor. It's constant and there's no let up, but I love the challenge and wouldn't change it for the world."
Physique, with its gym kitted out with the latest Technogym equipment, boxing and dance studios, free weights room and beauty spa, fills three floors of the elegant Sheraton House in Ormskirk Road, at the heart of what will become Preston's Tithebarn district.
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Next on father of five Paul's hit list is a boxing ring, if for no other reason than to encourage his two youngest sons, Ethan, seven, and Liamn 14, to develop the natural talent they are already showing for the sport.
Being based in the city centre helps Paul to reach his target market - hard working professionals who can exercise before or after work, or in their lunch hours and reap all the benefits of a healthier lifestyle.
His clients include solicitors, civil servants and business owners from across the city, who appreciate Physique's five star facilities and training that is tailored to meet individual needs.
Paul explains: "Many companies are starting to realise the benefits of a healthy and fit workforce. I work with business people to help them reach their goals and see how exercise makes them more alert and energetic, which, in turn, helps them to achieve greater success."
Physique is currently open to both members and non-members and has a range of New Year offers.
For more information about facilities and VIP tours, visit www. physiquepreston.co.uk or call 01772 258055.
Physique launched in April 2006. It is open seven days a week and offers tailored memberships, one to one
inductions and specific lifestyle training geared to individual sports such as golf and skiing.
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